FICO AROMATICO, THE FIRST CHAPTER OF FLORENTIA
- Apr 15
- 2 min read
The new home fragrance by Vranjes Firenze makes its debut in packaging etched like an aquatint — where scent and design meet.
A Tuscan farmhouse, framed by a kitchen garden and fig trees, bathed in the golden stillness of the countryside. From this serene, welcoming vision comes Fico Aromatico: a fragrance created to infuse living spaces with the green radiance and sunlit harmony of Tuscany’s rolling hills.
Fico Aromatico unfolds as a luminous, structured green–fruity composition. Tomato leaf and green mandarin open with a vibrant vegetal freshness; ripe fig pulp brings softness and warmth, conjuring the fullness of fruit under the summer sun; woods and oakmoss lend depth and lasting character, leaving behind an elegant, natural trail.
The result is a deliciously textured, poised and distinctive olfactory presence — one that shapes a room with effortless subtlety. A fragrance that envelops without overwhelming, that brightens without overpowering.
With Fico Aromatico, Florentia comes to life: a new collection marking a further step in the creative evolution of the Florentine maison. Its name recalls the Latin origin of Florence — Florentia, “to flourish” — celebrating nature, vegetation and landscape as the brand’s founding inspirations.
Within Florentia, fragrance takes centre stage. Design becomes its extension.
The packaging draws inspiration from the Florentine tradition of aquatint engraving: incised lines, botanical motifs and sharp contrasts transform label and box into expressive surfaces. The thick, tactile paper introduces a sensory dimension that extends beyond scent, allowing the object to endure as part of the interior itself.
A fragrance that defines the space.An object that remains.
Fico Aromatico will be available from 16 March in boutiques and online, in sizes from 250 ml to 5000 ml.
■ Details of Fico Aromatico
Fragrance name: Fico Aromatico
Item: Diffuser
Release date: April 15, 2026 (Wednesday)
The pyramid of scents:
Top notes: Tomato leaves, green mandarin
Middle notes: Fig nectar, orange blossom
Base notes: Cedarwood, Guaiacwood, Oakmoss
Distribution and pricing:
250ml ¥11,550 / 500ml ¥18,150 / 1,250ml ¥38,500 / 2,500ml ¥77,550 / 5,000ml ¥155,100
500ml Refill: ¥14,300 / 2,500ml Refill: ¥59,400
100ml Spray ¥6,600
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About Vranjes Firenze
With its unique identity defined by a refined blend of Florentine heritage, iconic fragrances and timeless elegance, Vranjes Firenze embodies the perfect balance between tradition and innovation. Founded in 1983, the brand highlights the city’s rich artisanal legacy through creations that offer multisensory well-being. It captures the elegance of Florence, its craftsmanship, and the art of perfumery in every scented décor piece.
Since 2022, the brand has expanded into personal fragrances, culminating in the 2025 debut of its new collection of eight unisex Eau de Parfums, “Firenze in Translation” — a sophisticated expression of continuous scientific and creative research into essences, with unparalleled persistence and longevity. Vranjes Firenze boutiques are located in Milan, Rome, Bologna, Florence, Forte dei Marmi, Bergamo, and Bari, as well as London, Tokyo, Osaka, Nagoya, Fukuoka, Dubai, and Kuwait City.
<Product Inquiries>
Dr. Vranjes Japan
<PRESS CONTACT>
One Eight Creative Co., Ltd.
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