Dutch diamond jeweler Royal Asscher will unveil new bridal jewelry on Friday, March 20, 2026.

Mar 18
2 min read

ROYAL ASSCHER, a diamond cutting jeweler founded in Amsterdam, Netherlands in 1854, will be releasing new bridal jewelry from its "FLORIADE" and "ROYAL ASSCHER SIGNATURE CUT" series starting March 20, 2026 (Friday, national holiday).

From the "FLORIADE" series, symbolizing the Netherlands, the land of flowers, comes a set of an engagement ring and a wedding ring inspired by the soft forms of tulip petals and leaves, featuring a delicately set diamond design representing a blooming tulip. The three-dimensional form, meticulously crafted to showcase not only the beauty of the front but also the details of the side view, gracefully adorns the wearer's hand. Furthermore, an engagement pendant with a design featuring a center stone intricately surrounded by smaller diamonds is also added to the lineup. Its elegant and translucent appearance is reminiscent of a delicately blooming flower.

ERA822 Price: From ¥286,000 (tax included, reference price for a 0.17ct center diamond)

WRB080 (top) Price: ¥253,000 (tax included) Width approx. 2.3mm 14pcs total 0.16ct WRA070 (bottom) Price: ¥181,500 (tax included) Width approx. 3.2mm

EPA209 Price: ¥376,200 and up (tax included, reference price for a 0.17ct center diamond) Includes a crown charm for engraving.

The new "ROYAL ASSCHER SIGNATURE CUT" series introduces wedding rings that incorporate the sharpness of the "step cut," a characteristic of the Royal Asscher cut. Like a partner that gently accompanies and encourages the two lovers on their journey together, these rings radiate a brilliance befitting their eternal vows.

WRB081 Price: ¥253,000 (tax included) Width approx. 2.7mm 12pcs Total 0.17ct

WRA071 Price: ¥198,000 (tax included) Width: approx. 3.2mm

Additionally, we will be holding a bridal fair starting April 1st (Wednesday). During the fair, customers who purchase eligible bridal jewelry will receive an original jewelry box as a gift.