Georg Jensen Explores Hospitality as a Form of Gift-Giving in 2025 Holiday Campaign
- Nov 1, 2025
- 3 min read
Through the eyes of Swiss chef Laszlo Badet
GEORG JENSEN, a leading Danish design brand since its founding in 1904 and known as one of Scandinavia's leading brands, has welcomed Paris-based Swiss chef Laszlo Badet to its 2025 holiday campaign, celebrating the "aesthetics of hospitality" through heartfelt menus and gorgeous table settings that are imbued with Badet's sensibility and tradition.
“There is an art to hospitality,” says Paula Gerbase, Creative Director of Georg Jensen. “It’s not just about welcoming someone, it’s about sharing your space – cooking a meal, setting the table on beloved tableware, sharing your customs and culture. Inviting someone in this way is the most heartfelt gift of all.”
Laszlo began her career as a tailor, but now she has poured all her passion into cooking, pursuing food as an art form, valuing creativity and seasonal ingredients. For the Georg Jensen campaign, she has prepared a special menu themed on the flavors of her hometown. Starting with an appetizer of Tête de Moine cheese, followed by pears stewed in red wine, and her signature radishes, delicately cut like flowers.
Setting the table, however, requires even more planning. "I rehearse the meal in my mind beforehand so that my guests feel comfortable," says Laszlo. Her holiday table combines white porcelain and sterling silverware. It includes the 1918 Grape Bowl 283, with its delicate Art Nouveau decoration; 1936 cutlery with a hammered finish and beaded edging; plates from the Bernadotte series with fluted edges for a dignified look; and silver candle holders with linear patterns, designed by Sigvard Bernadotte in 1938.
As a host, Laszlo is also mindful of her appearance: she wears 18K gold Offspring earrings and a brooch, as well as an Orb Chain, one of five new silver accessories recently launched, designed to be worn as both a keychain and a personal accessory. Each piece is inspired by the artistic movements that have shaped the brand's history.
2025 CHRISTMAS COLLECTIBLES
The theme of the 2025 Christmas Collectibles is Joyful Christmas.
The series captures the magic of childhood Christmas with a playful and nostalgic charm.
Each ornament evokes the cozy atmosphere of Danish hygge, the embodiment of warmth and happiness, combining exquisite craftsmanship with familiar symbols of comfort and joy.
Designed by the Georg Jensen Design Studio, these collectible ornaments are captivating yet approachable, creating a festive atmosphere.
Release date: Saturday, November 1, 2025
Number of deployments: 17 types
Available at: Georg Jensen boutiques nationwide and the official online store
"2025 CHRISTMAS COLLECTIBLES" lineup
CC25 CHRISTMAS MOBILE
Left) 18K gold plated finish, brass 9,460 yen
Right) Palladium-plated finish, brass 9,460 yen
CC25 HOLIDAY ORNAMENT HEART
Left) 18K gold plated finish, brass 4,180 yen
Right) Palladium-plated finish, brass 4,180 yen
CC25 Holiday Ornament Cornnet
Left) 18K gold plated finish, brass 4,180 yen
Right) Palladium-plated finish, brass 4,180 yen
CC 2025 HOLIDAY ORNAMENT HEART & CORNET SET
18K gold plated, brass 7,810 yen
CC 2025 ORNAMENT HEART & CORNET SET
18K gold plated finish, zinc alloy 6,600 yen
CC 2025 GIFT SET BELL BALL HEART 3PCS
18K gold plated, brass 15,290 yen
CC 2025 GIFT SET BELL BALL HEART 3PCS
Palladium plated finish, brass 15,290 yen
CC 2025 GIFT SET 8 PCSCC 2025 GIFT SET 8 PCS
18K gold plated, brass and zinc alloy ¥41,360
CC 2025 CHRISTMAS MOBILE 1995/2025
18K gold plated, brass 9,460 yen
First designed in 1995, Rene Munthe's stunning Christmas mobile has been reissued to celebrate its 30th anniversary. Crafted from brass and plated with 18K gold, it depicts a sleigh carrying a Christmas tree against a starry night sky.
CC 2025 TABLE ORNAMENT
18K gold plated, stainless steel
SMALL: 8,910 yen / MEDIUM: 10,120 yen / LARGE: 11,770 yen
3pcs set: 25,960 yen
CC 2025 TEALIGHT SET 2 PCS
18K gold plated, stainless steel 9,460 yen
ABOUT GEORG JENSEN
Founded in Copenhagen in 1904, Georg Jensen is a traditional Danish design house nurtured by its founder's spirit of inquiry and passion for craftsmanship.
With a history spanning more than 120 years and unparalleled material excellence, born from decades of craftsmanship and collaboration, Georg Jensen creates original collections that are constantly evolving.
Georg Jensen Japan Co., Ltd.
〒102-0084
4th floor, Kowa Nibancho Building, 11-19 Nibancho, Chiyoda-ku, Tokyo
Tel. 0120-637-146 (Customer Service)
One Eight Creative Co., Ltd.
Comments