Florence-based fragrance house DR. VRANJES to hold grand opening of Omotesando store on October 30, 2025
Dr. Vranjes JAPAN Co., Ltd. (headquarters: Shibuya-ku, Tokyo) will open a new directly managed store for DR. VRANJES FIRENZE, a luxury fragrance house from Florence, Italy, in Omotesando, Tokyo, on Thursday, October 30, 2025.
Omotesando is known as a world-famous fashion street, where the latest trends and cultures always intersect.
The brand's new 15th store in Japan will be located in this town, which has a historical background as it was developed as the approach to Meiji Shrine and is symbolized by beautiful rows of zelkova trees that change appearance with the seasons.
We offer a fragrance experience that will enrich your everyday life while carrying on the traditions and art of fragrance from Florence.
In this sophisticated space, you can enjoy the brand's worldview and the luxurious moments brought about by the fragrance.
Overview of DR. VRANJES FIRENZE OMOTESANDO (Omotesando store)
Store name: Dr. Vranjes Omotesando (Omotesando store)
(Japanese: Dr. Vranjes, Omotesando)
Opening date: Thursday, October 30, 2025
Address: 1F Mansion 31, 6-31-15 Jingumae, Shibuya-ku, Tokyo 150-0001
TEL: 03-6427-3780 (Open from 11:00 on October 30, 2025)
Business hours: 11:00-20:00 (Closed during the New Year holidays)
Omotesando store limited opening campaign
Starting October 30th, customers who spend over 17,600 yen (tax included) at Dr. Vranjes Omotesando (Omotesando store) will receive a free tote bag from the new eau de parfum collection, "FIRENZE IN TRANSLATION," on a first-come, first-served basis.
"FIRENZE IN TRANSLATION" is a collection of eight fragrances that capture the emotions of a day in Florence. From the early morning ritual as the city wakes up, to a stroll through a rose garden brimming with petals, to an evening drink with a close friend, to the sensual and sweet midnight of Florence. This tote bag features fragrances that represent the changing scenes as time passes, from sunrise to midnight.
This offer will be available exclusively at Dr. Vranjes Omotesando (Omotesando store) from October 30th.
ABOUT DR. VRANJES FIRENZE
Dr. Vranjes Firenze is a fragrance house with a unique identity, combining Florentine tradition, iconic fragrances and timeless elegance in a unique way.
Since its founding in 1983, the brand has embodied a beautiful harmony between tradition and innovation, while drawing on the rich cultural heritage of Florence. Each fragrance embodies the city's elegance, traditional craftsmanship and the art of perfumery.
From room fragrances to eau de parfum, every product is the result of scientific and creative research that explores the essence of scent.
The sophisticated fragrance, with its exceptional longevity and depth, provides a well-being experience that satisfies the senses.
Existing directly managed stores
Dr. Vranjes Tokyo (Daikanyama store)
Dr. Vranjes Marunouchi〈Marunouchi store〉
Dr. Vranjes Nagoya〈Nagoya store〉
Dr. Vranjes Osaka (Shinsaibashi branch, Osaka)
Dr. Vranjes Fukuoka (Fukuoka store)
Dr. Vranjes Umeda〈Umeda store〉
Dr. Vranjes Hiroshima (Hiroshima store)
Dr. Vranjes Sapporo (Sapporo store)
Dr. Vranjes Futakotamagawa (Futakotamagawa branch)
Isetan Shinjuku Main Building 5F Interior/ Dr. Vranjes
Kobe Hankyu La Noctambule Dr. Vranjes
Matsuzakaya Nagoya Main Building 4th floor Dr. Vranjes Corner
Iwataya Main Store New Building B2F Dr. Vranjes Corner
Dr. Vranjes Corner (POP UP) at Hankyu Umeda Main Store
■Dr. Vranjes ONLINE
inquiry
Dr. Vranjes Japan Co., Ltd.
One Eight Creative Co., Ltd.
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